Endeavour for CommunityCaring for Those in Need

Promoting Multi-Cultural Inclusion through Community Festival Engagement and Inclusive Hospitality

Celebrations and shared meals often create the most natural bridges between cultures. Henderson Land supported multi-cultural engagement through moments that matter to different communities, starting with the Lunar New Year and extending into Ramadan, while strengthening Hong Kong’s readiness to welcome Muslim travellers with confidence and respect.

During the Lunar New Year period, the Group sponsored the first-ever “Multi-Cultural New Year Celebration: Halal Poon Choi Feast”, co-hosted by the Hong Kong Community Network and the Yau Tsim Police District. The event brought together nearly 500 non-ethnic Chinese residents for a festive dining experience, fostering community spirit and promoting racial harmony through an inclusive celebration of local traditions. This collaboration reinforced social inclusion and reflected the Group’s continued support for community integration.

The same commitment was also reflected in the events held in The Mira Hong Kong, where the hotel hosted its first-ever Ramadan Iftar Dinner in March 2025 at the penthouse ballroom. Co-organised with Miramar Travel and the Consulate General of Türkiye in Hong Kong, the evening welcomed nearly 200 distinguished guests, including 12 Consuls General from Middle Eastern and Asian nations, local Muslim community leaders, HKSAR Government representatives and tourism officials. A Halal buffet, traditional performances and a Turkish bazaar created a vibrant platform for cross-cultural exchange while showcasing the hotel’s Muslim-friendly services.

The milestone helped enhance Hong Kong’s profile as a Muslim-friendly travel destination and positioned The Mira as a leader in inclusive hospitality. CrescentRating acknowledged the hotel’s commitment by presenting it with the “Halal Hotel of the Year” award at the 2025 “Halal in Travel Global Summit” in Singapore, while social media coverage of the event reached over 5 million views across 33 countries, amplifying international visibility.

Building on this momentum, The Mira Hong Kong strengthened guest readiness for travellers from Muslimmajority countries by expanding practical offerings, including Halal menus at Cuisine Cuisine at The Mira Hong Kong, the only MICHELIN-recommended Halalfriendly Cantonese restaurant in Hong Kong, with menus available in Arabic, as well as themed “Halal Eats” breaks for meetings and events, complemented by existing services such as Arabic-speaking guest ambassadors. To further reinforce visibility among both local communities and international visitors, the hotel also participated in the first-ever open-air Halal Festival at Park Lane Boulevard, located close to the hotel and Kowloon Mosque.

Together, these initiatives strengthen community engagement and respond to growing demand from Muslim business and leisure travellers, reflecting Miramar Group’s broader ESG commitment to cultural understanding and inclusive service excellence.

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