Endeavour for CommunitySupporting Local Art Development
In 2021, Henderson Land became the Platinum Sponsor of the Art For Everyone @HKMoA campaign organised by Friends of Hong Kong Museum of Art. From March to May 2021, 100 artworks from the Hong Kong Museum of Art were exhibited on over 655 billboards and displays across Hong Kong, of which ten artworks included an augmented reality art experience using a custom-made mobile app. A series of display installations were exhibited in the Group's seven shopping malls, bringing art to visitors and encouraging interaction between the public and the arts community.