- Highlights & Achievements
Innovation for Future
H·COINS – Your Rewards are One Click Away
Consumers are progressively switching to online shopping and digital means as a result of the prolonged pandemic and evolving shopping habits. As a way to support our tenants in this difficult time, Henderson Land’s signature H·COINS programme, a reward scheme with year-round promotions and offers, introduced the “Two-wave Consumption Voucher Upgrade Spending Rewards” for members to redeem e-coupons for shopping and dining at seven of our malls in prime locations.
In line with the Government’s Consumption Voucher Scheme, our programme involves convenient spending with rewards using digital payment facilities and our designated mobile application that is easy to use and supports the rebound of the retail economy. Furthermore, our programme takes an extra step and provides additional second-wave rewards for members who have received the first-wave reward five times. In total, the Group has nearly 50,000 H·COINS members, who have benefited from the programme by supporting an easy and innovate retail experience which boosts the local economy.
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