Endeavour for CommunityEnvironmental Stewardship
With the goal of infusing a green living concept into daily coffee routines, the Group collaborated with the homegrown eco-friendly brand, Espresso Alchemy to launch limited edition coffee products in Mira Place during July and August 2023. Coffee products sourced from ecofriendly farming systems were featured and consumers were invited to take part in a photo-taking campaign on social media to win sustainable specialty coffee packs. Half of the campaign proceeds were donated to Green Power in support of local environmental education.