Green for Planet

Transforming The Haddon with EcoBricks Paving

At The Haddon in Midtown South, Henderson Land turned pavement improvement into a circular economy win. By adopting EcoBricks paving to widen key walkways, the project enhances walkability and upgrades the streetscape while embedding sustainability directly into the public realm. This approach diverted 6.5 tonnes of hard-to-recycle plastic from landfill, which was sourced from 673 discarded washing machines, and repurposed it into 23,000 durable bricks that form practical, visually appealing paved spaces within the project.

The initiative also highlights local circular economy innovation in action. EcoBricks specialists convert postconsumer plastic waste, which is typically difficult to recycle, into valuable construction products, helping to address plastic pollution while reducing emissions associated with conventional paving materials. At The Haddon, the application of EcoBricks has resulted in a carbon saving of 14.7 tonnes of CO2 compared with conventional bricks, supporting Henderson Land’s broader sustainability goals and climate impact mitigation.

Beyond environmental benefits, the paved areas deliver clear community value. For residents and visitors, the installation is a visible, everyday reminder that responsible material choices can improve urban spaces without compromising functionality. By selecting locally made products, Henderson Land supports circular economy principles and helps minimise transportation-related emissions. The project demonstrates how design, urban planning and waste management can come together to create public spaces that are both people-friendly and environmentally conscious, and it demonstrates how private developments can help accelerate wider adoption of low-impact materials from the construction stage onwards.

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