Endeavour for CommunityPoverty Relief

Charity Sales – Spread Happiness All Year Around

We teamed up with Cookie Smiles, a homegrown social enterprise, to launch a festive charity cookie pop-up over the Christmas period. We sponsored and provided a venue for this charity sale to raise funds for ImpactHK and give back to Hong Kong's underprivileged families. Collaborating with Cookie Smiles, we launched "H is for Happiness" Matcha Moon cookies, which sync with the picture book that shares the same name, to spread happiness while educating and encouraging community involvement at an early age.

In particular, we introduced a set of cookies that started with the letter “H” and came with a special meaning. Each of the “H” (Henderson, Heritage, Health, Happiness and Holiday Giving) represented one unique flavour. These cookies were exclusively sold in the pop-up at our properties including Manulife Financial Centre in Kwun Tong, AIA Tower in North Point and Mira Place 1 in Tsim Sha Tsui.

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