Green for Planet

Supporting ESG Awareness through the “ESG Plush Toys Christmas Trees”

In 2025, Henderson Land partnered with the HKSAR Government and the Hong Kong Police Force to bring the “ESG Plush Toy Christmas Trees” initiative to life. This campaign combined environmental sustainability and fraud prevention in a festive, community-focused event.

Over 20,000 second-hand plush toys were collected through a community recycling drive and upcycled into over 300 “ESG Plush Toy Christmas Trees”. Displayed at local community centres, these trees were the centrepiece of a lighting ceremony on 23 December. The Police Public Relations Branch collaborated to introduce “Tizi”, the anti-fraud mascot, raising awareness while adding a fun and educational element to the celebrations.

As part of the initiative, 200 gift bags were given to residents, and plush toys were donated to local kindergartens, further extending the campaign’s impact. This initiative not only promoted sustainable living but also fostered community engagement and social responsibility, showing how festive events can make a meaningful contribution to both the environment and society.

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